Launching Energy-R Case Study Example | Topics and Well Written Essays - 5000 words - 2

Launching Energy-R - Case Study Example It is regarded by many critics that marketing is the most crucial of all the functional aspects of the business; it can be argued that marketing is the prime means for attracting a customer, and without customers, there is little that the other departments are going to do. Marketing is important in helping the company to construct upon their corporate and business foundations, and to use them to solidify their goals. In order to further the objectives of the business, the business needs to consider the bigger picture. From the perspective of launching a product in the market, the bigger picture would entail exploring the market potential for the product, researching the competitors in the market giving particular attention to their strengths and weaknesses, coming up with an appropriate marketing strategy for the product and selecting suitable marketing channels. Moreover, it is also important to develop apposite measures for managing and supervising the launch of the product in the market. The purpose of this paper is to research the market potential for an energy drink in London, UK, and to go through the aforementioned process of launching a product. The energy drink is called Energy-R. The initial part of the paper reviews the literature explaining strategic and operational literature. There are various marketing orientations that the customers show towards the consumption of products. Functioning businesses have two main purposes. Firstly, they are working for the retention of the customers that they have attracted. Secondly, businesses are endeavoring to attract new customers and increase their clientele. There are a number of philosophies that can be implemented for the attainment of these two goals of the business. The first philosophy relates to the production concept. This means that all consumers are going to consume those products that are not only within the range of affordability but are also easily and extensively found.

Macroeconomics Essay Example | Topics and Well Written Essays - 500 words

Macroeconomics - Essay Example According to Hayek, â€Å"the price mechanism of the free market serves to convey information about supply and demand that is dispersed among many consumers and producers and which cannot be assembled or coordinated efficiently in any other way†. And seriously â€Å"doubts whether a socialist economy is capable of solving the problems of rational allocation of its resources (Hayek, 1982)†. Keynes on the other hand favored government intervention through its fiscal and monetary policy to assuage the impact of recession and depression or financial crisis like the one United States recently had in 2009. Keynes believe that it is not only the market that can make an economy work at a maximum efficiency but such can also be raised to the that level by the intervention of the government. In contrast to Hayek, Keynes advocated collectivism through international coordination of fiscal and monetary stimulus to deflect and mitigate any downturn in economic cycle. He is also the s ponsor of deficit spending to lift an economy from depression in contrast to Hayek’s proposal that it solely market the (free) market that can achieve utmost efficiency in an economy.